All work
Co-founder · Tetr College of Business capstone
House of 22 Yards
₹70,000+ in sales in five weeks, including $660 in a single day at the first Tetr bazaar.
A cricket-inspired streetwear brand, started in Gurugram by a team of six with a ₹50,000 seed from the programme.
- Role
- Co-founder: website, e-commerce, sourcing, strategy, content and sales
- When
- September 2026 – now
- sales in five weeks
- ₹70k+
- in one day at the bazaar
- $660
- teams at the first Tetr bazaar
- 4th of 21
My part
- Built houseof22yards.com, a headless Shopify store, in about four weeks.
- Set up the sales stack: WhatsApp preorders, email sign-ups, in-person UPI payments and conversion tracking.
- Worked with manufacturers on the first drop, helped shape strategy and content, and sold face to face at the bazaar.
The drop
Two tees, limited to 50 of each at ₹2,499. The launch ran on scarcity, preorders over WhatsApp and a waitlist for restocks.
Stack
- Next.js
- Shopify Storefront API
- WhatsApp (Interakt)
- UPI
- Meta pixel
- GA4
- Remotion