Client · fashion, jewellery and footwear

Oberon Shrewsbury

Mobile speed score from 40 to 100, with the main content on screen in 1.0 s instead of 6.8 s.

Three independent shops on Wyle Cop, Shrewsbury, trading since 1985, moving from an ageing Wix site to a fast, modern presence.

Measure first

Before changing anything I benchmarked traffic, search visibility, email and speed, so every later report shows exactly what changed.

A new website with an editorial look that matches the shops, built to load fast on phones.
Google Business Profiles for all three shops, with review replies and QR posters that ask happy customers for reviews.
A weekly email programme on Shopify, plus guides so staff can run sales, gift vouchers and emails themselves.
A way to estimate what the website earns when every sale happens at the till: calls, directions and gift-card clicks, Google profile insights and a quick till survey.

The new site went live in October 2026. Speed is the first result; footfall and enquiries are measured against the benchmark from here.